We are fortunate to have an excellent, long term staff that supports our owners and clients. Our average staff member has been with our company for almost 10 years which gives us unparalleled stability in the industry.
Company founder Sandi Hudson has a degree in Business Administration from the University of Iowa. After several years in health care and fundraising management, she transitioned into dental office management and spent a decade overseeing dental insurance participation and negotiations. Her experience comes from hands-on experience rather than concepts that just sound good on paper. She has worked with offices across the country and has a broad perspective on how to tailor insurance decisions to various regions and demographics. Her goal is to help dentists take a common-sense approach to managing insurance participation in a way that best fits their goals. By keeping abreast of industry trends she is well positioned to help dentists prepare for how insurance will best fit into their practices both now and in the future. Sandi focuses on the analysis side of the business by crunching numbers and making recommendations about participation levels. Sandi is married to a dentist and has a unique perspective of both consultant and dental practice owner uncommon to the industry.
Owner Lisa Weber had a finance and insurance management history prior to her 13 years experience in the dental industry. Her dual management dental background encompassed both the administrative and clinical side of managing a dental practice and gives her a unique, comprehensive perspective to benefit our start up clients. Lisa has a dogged determination to be sure her clients get the best possible fee schedules and strategy options available and her detailed understanding of a complicated system ultimately allows dentists to get the best return on their investment. Lisa’s personal one-on-one phone calls address the uniqueness of each individual dentist’s new practice and her strategic guidance and recommendations are tailored to each dentist’s vision. Lisa has overseen negotiations with start up clients nationally, has worked with over 2000 start up offices and her expertise is unparalleled in the industry.
Brenda, Established Practice Executive Consultant
Brenda has been with Unlock The PPO since the beginning as our company’s first employee at our Colorado office. She attended Metro State College in Denver and served as our Director of Client services before moving to an Executive Consultant position. Brenda’s attention to detail and organizational skills have been instrumental in our company’s development since she began with us in 2012 as she has helped create many of our company systems throughout our growth. Her expertise developed from a lengthy history in the industry and she brings an organized, focused approach to our clients who are seeking to streamline their insurance. Brenda works with our established clients overseeing negotiations and strategy recommendations to best position doctors with their PPO participation based on their individual goals.
Brenda has 2 young adult sons. She and her husband enjoy traveling.
Delicia, Start Up Practice Executive Consultant
Delicia began her work in the insurance industry as a team lead in medical payments and accounting for 9 years. She then obtained her dental hygiene degree in 2008 and came to us with 8 years of clinical hygiene experience, contributing well-rounded, clinical expertise in addition to her insurance administrative background to our company. Delicia previously managed our Startup Division prior to transitioning to her current role as Executive Consultant. In this capacity, she collaborates with startup doctors, guiding them through foundational insurance participation decisions to secure long-term benefits for their practices, including high fee reimbursements and strategic contract management. Her dedication to assisting doctors is evident as she provides essential support and encouragement to those embarking on the journey of practice ownership.
Delicia has been married to her husband since 2014. Together, they enjoy spending time with their two dogs, attending concerts, and traveling, particularly to coastal or beach destinations.
Daniel, Director of Operations
Daniel has been working with the company in a variety of positions since 2012. He set an initial standard of quality customer service with excellent relationship building skills to grow our presence in the negotiations industry, and became our staff trainer as the company grew. Daniel manages the operations side of our company including website design, HIPAA compliancy, software development, is our IT go-to person and takes a progressive view of keeping our company updated in a fast changing industry.
Daniel and his wife reside in Texas with their two dogs, cat and two beautiful children. We are especially proud to have an employee with his military service and sacrifice in our company.
Julie, Negotiator
Julie has been with us since 2013 as an Insurance Company Negotiator who works diligently with the insurance company reps to maximize fee schedules for our dentist’s benefit. Julie has a degree from Michigan State University and has 15 years of additional consulting and management experience in a variety of industries requiring a high level of customer service. Julie’s previous experience managing a sales team has given her the ability to work with individual reps as well as globally to create systems that maximize our results for our dentist clients.
Julie and her husband love to travel and being with their three amazing children. She also volunteers extensively with YoungLives of Chicago, working with teen moms and as a Board Member for Friends of Cleveland Elementary school.
Tracy, Logistics Manager
Tracy has joined us in 2014 and is an integral part of our company managing third party follow up and communication to be sure our doctors contracting is verified correctly. Tracy’s past experience ranging from ordering, schedule and customer service has made her a perfect fit for the wide range of follow up she does with gathering doctor data, following up on applications and verifying effective dates. Tracy’s favorite part of her job is helping the doctors, especially letting start-up offices know of their first effective dates and being a small part of the excitement surrounding them opening their new office. Tracy’s behind-the-scenes determination to be sure all new insurance listings are complete and accurate is a customer service benefit that she excels at providing for our clients.
Tracy is pretty much a homebody, and just loves being at home with her family and pets. She will occasionally venture out to go thrifting or take a weekend getaway and go visit her best friend. In the evenings she enjoys reading or playing online games. She is an extreme plant lover; and on the weekends, most of her time is spent tending to all the plants she has.
Tseday, Credentialing Manager
Tseday is in charge of coordinating the flow of individual applications with the insurance companies to make sure all dentists get credentialed in a timely fashion. Tseday has extensive experience in the healthcare industry, working at several health care and diagnostic facilities with a focus on entering patient demographic information in company databases. Tseday’s attention to detail with large amounts of data has been a critical part of our company’s ability to create and submit large volumes of applications with an exceptionally high degree of accuracy. Tseday began with us in 2013 and her long term history with our company has been a true asset to our doctor’s credentialing needs.
Tseday loves walking and exercising.
Chrissy, Established Division Manager
Chrissy welcomes new clients as we begin working with them to ensure superior customer service for our doctors and she is continually improving our work efficiencies. Her organizational skills are instrumental in supporting our established clients with follow up to stay on track so they reach their goals. Chrissy graduated from Ohio University in 2008 with a degree in Hospitality Management and a minor in Business Administration.
Chrissy and her husband moved to Colorado in 2017 with their two young sons and cat. Chrissy loves spending time with her family, and is kept very active and always on the go by her boys. She also enjoy reading, cooking and hiking.
Willa, Negotiator
Willa is one of our insurance negotiators who is also well versed in Credentialing and Demographic Analysis. Willa has a degree in Business Administration from Regis University of Denver. Prior to joining our company in 2014, Willa had a hospitality background in meetings and events with a strong emphasis in negotiating and working on the client’s behalf in maximizing the best possible discounts and concessions. Her years of providing outstanding customer service along with her acquired skills helped make an easy transition into the dental industry..
Willa is happiest when her kids are home with all of their friends. She enjoys walking her two dogs and the views of the Colorado Rocky Mountains. She is an avid golfer and spends much of her time at the club and on the course with friends and family.
Alana, Negotiator, Research Assistant
Alana comes to Unlock the PPO with experience in operations, project management, and attention to exceptional customer service. She thrives digging into details and data to help our doctors make informed decisions about their practice.
Alana and her husband reside in Texas. You’ll find them frequenting artisan coffee shops, traveling, and staying active with their dog. Alana also enjoys hiking, running, cycling, swimming, and CrossFit.
Celina, Start Up Division Manager
Celina is the first point of contact for our start up clients and manages our initial welcome to gather important information so we can best position you for your contracting options. Celina has a significant background in dental office management, bringing helpful and relevant input from her many years of working hands on in both general dental and specialty practices. Her excellent administrative skills and welcoming personality help make sure the process starts smoothly during this important time of launching your practice.
Celina and her husband reside in Texas with their two children. Outside of work, she enjoys spending time with family, outdoor activities, and attending classic car shows.