About Us
Unlock the PPO was founded in 2012 and is jointly owned by Sandi Hudson and Lisa Weber. There are no hidden partners, corporate backing or paid spokespersons with our company. Either Lisa or Sandi personally work with every client as the contact person and oversee each dentist’s analysis and negotiations. Sandi works with our clients who have established practices and are seeking to renegotiate, add or drop plans. Lisa works with all of our start-up practices. Because each client works directly with one of our owners you have the full support, accessibility, and accountability of our owners throughout our work with your practice.

We are fortunate to have an excellent, long term staff that supports our owners and clients. Our average staff member has been with our company for 9 years which gives us unparalleled stability in the industry.  

Company founder Sandi Hudson has a degree in Business Administration from the University of Iowa. After several years in health care and fundraising management, she transitioned into dental office management and spent a decade overseeing dental insurance participation and negotiations. Her experience comes from hands-on experience rather than concepts that just sound good on paper. She has worked with offices across the country and has a broad perspective on how to tailor insurance decisions to various regions and demographics. Her goal is to help dentists take a common-sense approach to managing insurance participation in a way that best fits their goals. By keeping abreast of industry trends she is well positioned to help dentists prepare for how insurance will best fit into their practices both now and in the future. Sandi focuses on the analysis side of the business by crunching numbers and making recommendations about participation levels. Sandi is married to a dentist and has a unique perspective of both consultant and dental practice owner uncommon to the industry.

Owner Lisa Weber works with all of our start up practices and created the negotiations wing of our company from the ground up. Lisa had a finance and insurance management history prior to her 13 years experience in the dental industry. Her dual management dental background encompassed both the administrative and clinical side of managing a dental practice and gives her a unique, comprehensive perspective to benefit our start up clients. Lisa has a dogged determination to be sure her clients get the best possible fee schedules and strategy options available and her detailed understanding of a complicated system ultimately allows dentists to get the best return on their investment. Lisa’s personal one-on-one phone calls address the uniqueness of each individual dentist’s new practice and her strategic guidance and recommendations are tailored to each dentist’s vision.

Our Staff


Brenda is our Director of Client Services and has been with Unlock The PPO since the beginning as our first employee. She attended Metro State College in Denver for finance and worked in the travel, healthcare and banking industries ranging from customer service, human resources, collections, billing, trip planning, and office management. Brenda’s attention to detail and organizational skills have been instrumental in our company’s development since she began with us in 2012 as she has helped develop most of our company systems throughout our growth. Brenda welcomes clients as we begin working with them to be sure we continue to bring superior customer service to our doctors and are continually improving our work efficiencies.

Brenda has 2 college-aged sons. She and her husband enjoy traveling and Brenda loves to read and scrapbook with her 15-year-old Puggle by her side.


Daniel is our first employee and has been working with the company in a variety of positions since 2012. He set an initial standard of quality customer service with excellent relationship building skills to grow our presence in the negotiations industry, and became our staff trainer as the company grew. Daniel was originally hired to work out of our Virginia office and relocated to Texas in 2014. Daniel recently became the Director of Operations for Unlock The PPO, and is working hard to help Sandi and Lisa realize their continually-growing dreams for the company.

Daniel and his wife reside in Texas with their two dogs, cat, and beautiful baby girl. We are especially proud to have an employee with his military service and sacrifice in our company.


Delicia began her work in the insurance industry as a team lead in medical payments and accounting for 9 years. She then obtained her dental hygiene degree in 2008 and came to us with 8 years of clinical hygiene experience, giving our company well-rounded, clinical expertise in addition to her insurance administrative background. Delicia is often the first friendly voice you will hear on the phone and her work with our company has grown to her current position as our Startup Division Manager where she directly assists our owner, Lisa, as the first point of contact for our start-up doctor clients. Her passion for helping doctors is evident as she assists doctors who are getting ready to launch into practice ownership.

Delicia and her husband have been married since 2014 and have two adorable puppies. She enjoys crafting, concerts, traveling, wine, and fitness (not necessarily in that order).


Chrissy is our newest employee, having joined us in 2023.  Chrissy is often the first voice that doctors will hear, and has already become integral from the first step to the last.  Chrissy has become a lynchpin, assisting negotiators in processing accurate fee schedules, working with our Credentialing department, and front office to insure seamless movement throughout the doctor's journey with Unlock.


Chrissy graduated from Ohio University in 2008 with a degree in Hospitality Management and a minor in Business Administration.  She and her husband moved to Colorado in 2017 with their two young sons and cat. Chrissy loves spending time with her family, and is kept very active and always on the go by her boys.  She also enjoy reading, cooking and hiking. 


Julie has been with us since 2013 as an Insurance Company Negotiator who works diligently with the insurance company reps to maximize fee schedules for our dentist’s benefit. Julie has a degree from Michigan State University and has 15 years of additional consulting and management experience in a variety of industries requiring a high level of customer service. Julie’s previous experience managing a sales team has given her the ability to work with individual reps as well as globally to create systems that maximize our results for our dentist clients.

Julie and her husband love to travel and being with their three amazing children. She also volunteers extensively with YoungLives of Chicago, working with teen moms and as a Board Member for Friends of Cleveland Elementary school.


Tracy has been our Credentialing Assistant since joining us in 2014. Tracy’s past experience ranging from ordering, schedule and customer service has made her a perfect fit for the wide range of follow up she does with gathering doctor data, following up on applications and verifying effective dates. Tracy’s favorite part of her job is helping the doctors, especially letting start-up offices know of their first effective dates and being a small part of the excitement surrounding them opening their new office. Tracy’s behind-the-scenes determination to be sure all new insurance listings are complete and accurate is a customer service benefit that she excels at providing for our clients.

Tracy loves spending time with her four children and three grandchildren. She also has 4 cats and a dog and enjoys going to second-hand stores and gardening.


Tseday is our Credentialing Manager, coordinating the flow of individual applications with the insurance companies to make sure all dentists get credentialed in a timely fashion. Tseday has extensive experience in the healthcare industry, working at several health care and diagnostic facilities with a focus on entering patient demographic information in company databases. Tseday’s attention to detail with large amounts of data has been a critical part of our company’s ability to create and submit large volumes of applications with an exceptionally high degree of accuracy. Tseday began with us in 2013 and her long term history with our company has been a true asset to our doctor’s credentialing needs.

Tseday loves walking and exercising.


Willa is one of our insurance negotiators who also assists with credentialing support out of our Colorado office. Willa has a degree in Business Administration from Regis University of Denver. Prior to joining our company in 2014, Willa had a hospitality background in meetings and events with a strong emphasis in negotiating and working on the client’s behalf in maximizing the best possible discounts and concessions. Her years of providing outstanding customer service along with her acquired skills helped make an easy transition into the dental industry..

Willa is happiest when her kids are home with all of their friends. She enjoys walking her two dogs and the views of the Colorado Rocky Mountains. She is an avid golfer and spends much of her time at the club and on the course with friends and family.